Cheshire Master Plan Survey Summary

[Cheshire Master Plan Survey- PDF]


This report presents and analyzes the results of a survey available to residents of Cheshire regarding the master plan of the Town of Cheshire. This survey, hosted by SurveyMonkey, included various questions about the respondents’ preferences and desires for the future of Cheshire. The survey was open from March 14, 2016 to April 8, 2016.

A total of 341 residents responded to the survey, at least in part; respondents were not required to answer every question, so any question could be skipped or left blank. Below are the results of this survey, including information on the amount of respondents that answered the survey, and the appropriate numbers and percentages of how those respondents answered each question. Any important or recognizable trends in each question were made note of below the charts.

The survey was promoted through a full-page flyer posted throughout the Town of Cheshire, the Fire Department sign on Route 8, a newsletter for the Council on Aging, and an oversized postcard that was sent to every postal address in town, and through a full page flyer that was mailed to all property owners who live out of town. The postcard was distributed using a service of the U.S. Postal Service called Every Door Direct Mail, which is a cost-effective mechanism to deliver a mailing to every postal customer on a given route. The postcards were brought to the Cheshire Post Office on Wednesday, March 16th, 2016 and were then distributed to the three carrier routes and all P.O. Box customers in Cheshire, totaling 1,561 addresses. The flyers for the 190 out-of-town property owners were mailed on the same day through the regular mail. In total, 1,751 mail pieces were sent, resulting in a 19.5% response rate.

The postcard and flyer succinctly explained the purpose of the survey and the target audience, and listed the four ways to access the survey: going to the town website and clicking the link to the survey; going directly to the web address for the survey; picking up a paper copy of the survey at one of several locations around town; or scanning the QR code on the postcard/flyer with a smartphone or tablet. Overall, 305 respondents used took the survey electronically, and 36 responses were received via paper copy and manually entered; it is unknown how many people used each of the three methods to access the electronic version of the survey.